Goals and Rationale for the Future:
All charitable organizations across Canada and around the world are experiencing major shifts in the way in which they fund themselves. Changing demographics, giving patterns, understanding of philanthropy and available donor dollars are all putting charities in a position that they have to rethink how they will be sustainable. The church is no exception.
Going forward, we knew that we would have to have multiple income streams to make the venture economically sustainable. And while fundraisers and donations have been and will continue to be important sources of revenue, new consistent income streams will be important in the future. Social enterprise is one of those new shifts in approach that we are looking to embrace.
Social Enterprise might be defined as follows:
Social enterprises are revenue-generating businesses with a twist. Whether operated by a non-profit organization or by a for-profit company, a social enterprise has two goals: to achieve social, cultural, community economic and/or environmental outcomes; and, to earn revenue. Social enterprise applies an entrepreneurial approach to addressing social issues and creating positive community change.
On the surface, many social enterprises look, feel, and even operate like traditional businesses. But looking more deeply, one discovers the defining characteristics of the social enterprise: mission is at the centre of business, with income generation playing an important supporting role (from The Centre for Community Enterprise).
Another important consideration was using a lean start up model that would enable us to learn and grow in our business expertise without a huge investment of capital. Many new business ventures fail in the first 6 months because of the risks and financial weight in that initial time period. The ability to move into a business model where the business was scalable also became an important consideration, strategy and value.
Aligning our values with finding a way to make a difference and make a profit that can support other elements of ministry and mission is key for us going forward. As the Social Enterprise group worked through their list of values, addressing isolation and supporting those in life transitions were often top of the list in relationship to business ideas.
After extensive research about various homecare and senior support services, a local west coast Canadian business opportunity that was relationship based and scalable emerged into our sightlines. It was thoroughly investigated, a projected business plan developed and legal avenues discerned. We consulted with the national church who were enthusiastic about the direction we were moving and saw this as important new ground.
The idea and project was handed over to the joint council for their discernment and approval and the decision was made to move forward and take the next step. Much work with lawyers, franchise owner, and others ensued over the summer months until we were finally ready to invest through our numbered company in the franchise. A board of directors was named, papers signed and unveiled to the congregation at the beginning of October. JUST LIKE FAMILY is our first foray into the social enterprise world and we are excited to have taken this first step.
Just Like Family
Board of Directors Advisors to the Board
Wanda Walker Mark Green
Sarah Bowder Cheryl Black
Kathryn Clinton Scott Morrice
An Introduction to St. Aidan’s and Cadboro Bay United Churches’
First Joint Social Enterprise
What is a Social Enterprise?
A social enterprise is defined as a for profit business that has specific social objectives that serve its primary purpose. Social enterprises seek to maximize profits while maximizing benefits to society and/or the environment.
Why are St. Aidan’s and Cadboro Bay United Churches investing in a Social Enterprise?
In 2018, as an outcome of the process of reVision and exploring amalgamation, a working group was formed to look at opportunities for investing together in social enterprises that would meet both the need to expand our churches’ revenue streams and provide a service in the community that is in line with our Christian values.
After much research, the working group made a proposal to the Joint Councils to invest in the franchise, Just Like Family Home Care . In August 2019, the Joint Councils appointed CBUC and St. Aidan’s members, Sarah Bowder, Wanda Walker and Kathryn Clinton, to form a board to oversee the operations of this social enterprise.
How does Just Like Family Home Care meet this criteria?
Just Like Family Home Care (JLF) is an ethically run, successful business franchise based in Vancouver. JLF that has been providing relationship based personal care, companionship and support for seniors and others in need for over 9 years. The JLF franchise, based in Victoria, will benefit not only the seniors in our community, but also caregivers of all ages who will be able to find work with flexible hours at a living wage. JLF meets the criteria of a profitable business and a way to live our churches’ key values of compassion, empathy and inclusion for those in need in our community.
How can I help support this social enterprise?
Since Just Like Family Home Care is an investment and not a church program, our congregations are not directly involved in the operation of the company. You can help by spreading the word in the community about JLF services. The company will be hiring in the next few weeks and is planning to offer services in Victoria by January 2020. For more information on the company and their services, go to www.justlikefamily.ca